6 BSS B2B Wholesale Pricing Alternatives for Shopify Brands Running B2B and Retail Together

Running B2B and B2C from the same Shopify store can be a powerful way to grow your business.

You can keep one product catalog, one inventory system, and one storefront while offering different pricing and purchasing experiences to retail customers, wholesalers, distributors, and other business buyers.

But managing wholesale pricing isn't always straightforward.

You may need customer-specific pricing, volume discounts, wholesale registration, customer approval, minimum order quantities, hidden prices, payment terms, or quick ordering — all while making sure your retail customers continue to see the normal shopping experience.

That's where B2B wholesale apps come in.

BSS B2B Wholesale Pricing is a popular solution in this category, but it isn't the only option.

In this guide, we'll look at 6 BSS B2B Wholesale Pricing alternatives for Shopify brands that want to run B2B and retail together, including what each app does best and who should consider it.

Quick comparison: 6 BSS B2B Wholesale Pricing alternatives

Pricing and features can change. Check the respective Shopify App Store listing for the latest information.

1. BMT B2B Wholesale Pricing — Best Overall BSS Alternative

Best for: Shopify brands that want to run B2B and retail together in one storefront.

If your goal is to manage wholesale customers directly inside your existing Shopify storefront, BMT B2B Wholesale Pricing is our top choice.

BMT is built around a simple idea: run B2B and B2C together without needing a separate wholesale storefront.

Retail customers can continue to see the standard shopping experience, while approved B2B customers can access different prices, discounts, ordering rules, and payment options.

Key BMT features

• Customer-specific wholesale pricing
• Percentage-based discounts
• Volume and tiered pricing
• Advanced wholesale pricing rules
• Customer exclusions by tag
• Specific customer exclusions
• Product exclusions
• Collection exclusions
• Wholesale registration forms
• Customer approval workflows
• Customer tagging
• Hide price and B2B login
• Product and collection visibility controls
• Minimum and maximum order limits
• Quick Order page
• CSV/XLSX bulk pricing uploads
• Multi-currency wholesale pricing
• Shopify Markets
• Custom shipping rates
• Net 15/30/45 payment terms
• Payment method visibility controls

Advanced wholesale pricing rules

One of the areas where BMT goes beyond basic wholesale pricing is its advanced pricing rule controls.

Merchants don't have to simply create a discount and apply it broadly. They can control exactly who should receive a pricing rule and which customers or products should be excluded from it.

For example, a merchant could create a 20% wholesale discount for customers with the wholesale tag while:

• Excluding a specific customer
• Excluding customers with a particular tag
• Excluding individual products
• Excluding entire collections

This is particularly useful when different customers have negotiated pricing or when certain products have different margins.

Imagine an apparel brand selling a jacket for $100 at retail. It could configure:

• Retail customer → $100
• Wholesale customer → $65
• VIP wholesale customer → custom pricing
• Wholesale customer buying 50+ → additional tiered pricing
• Unapproved visitor → price hidden
• Specific product → excluded from the wholesale discount
• Specific customer → excluded from the general wholesale rule

This gives merchants much more control than simply applying one wholesale discount across the entire catalog.

Pricing

BMT offers a free plan, with paid plans starting at $9.99/month.

Higher tiers provide additional capabilities such as advanced pricing rules, bulk uploads, multi-currency pricing, Shopify Markets, custom shipping rates, payment terms, payment-method controls, and quick ordering.

Why BMT stands out

The biggest advantage is the combination of advanced pricing rules, customer management, access controls, ordering, and payment terms in one solution.

BMT is particularly useful for merchants that don't want to move to Shopify Plus simply to introduce wholesale functionality.

Our verdict: If you're looking for a practical BSS alternative focused on the needs of merchants running B2B and retail together, BMT is our top pick.

Try BMT B2B Wholesale Pricing on Shopify

2. Wholesale – All in One — Best for an All-in-One Wholesale Suite

Best for: Merchants that want a broad collection of wholesale tools in a single app.

Wholesale – All in One is designed for Shopify businesses that sell to both wholesale and retail customers and need multiple tools to manage their wholesale operation.

The app supports separate price lists, discounts, and volume pricing for different customer groups. It also offers functionality for net terms, quick ordering, reordering, minimum order quantities, bulk imports, and login-to-view-prices functionality.

Key features

• Customer-group pricing
• Custom pricing
• Percentage discounts
• Fixed-price discounts
• Product and collection pricing
• Quantity breaks
• Volume pricing
• Minimum and maximum order limits
• Wholesale shipping
• Wholesale signup forms
• Customer approval
• Net payment terms
• Quick Order Form
• Re-Order Form
• Minimum Order Quantity (MOQ)
• Bulk import
• Login to view prices
• Shopify POS

Merchants can configure pricing at different levels, including across all products, specific collections, or individual products.

Pricing

Wholesale – All in One starts at around $24/month, with a free trial available.

Who should choose Wholesale – All in One?

It's a good fit for merchants that want to manage several aspects of wholesale from one application, particularly wholesale pricing, quantity breaks, customer groups, order limits, wholesale onboarding, quick ordering, reordering, net terms, and bulk imports.

Our verdict: A strong all-in-one choice for Shopify merchants who want a broad set of wholesale tools and add-ons under one roof.

3. Wholesale Pricing Discount B2B — Best for Flexible Wholesale Pricing

Best for: Merchants that want extensive control over wholesale discounts and pricing rules.

Wholesale Pricing Discount B2B is designed for Shopify merchants that want to offer different prices and discounts to wholesale customers while continuing to operate a retail storefront.

The app supports customer and tag-based pricing, percentage discounts, custom pricing, quantity breaks, tiered pricing, order minimums, wholesale shipping, registration forms, net terms, multi-currency, and Shopify Markets.

Key features

• Customer-group pricing
• Product-level discounts
• Variant-level pricing
• Quantity breaks
• Tiered discounts
• Wholesale registration forms
• Minimum order requirements
• Wholesale shipping
• Net payment terms
• Multi-currency
• Shopify Markets
• Shopify POS
• Integrations with other Shopify apps

Merchants can operate B2B and B2C together in one store or create a dedicated wholesale storefront depending on their operating model.

Pricing

The app starts at approximately $24.99/month, with a free trial available.

Who should choose Wholesale Pricing Discount B2B?

This app is worth considering if your wholesale strategy revolves heavily around customer-specific discounts, quantity-based pricing, tiered pricing, product and variant-level pricing, wholesale customer groups, and multiple pricing rules.

Our verdict: A solid choice for merchants whose primary requirement is flexible wholesale discounting and pricing management.

4. Wholesale Gorilla — Best for Established Wholesale Stores

Best for: Established Shopify brands that need a dedicated wholesale layer alongside their retail business.

Wholesale Gorilla is a well-known Shopify wholesale solution focused on helping merchants sell to both retail and wholesale customers from the same store.

One of its strengths is the ability to create wholesale pricing at different levels, including store-wide, collection, product, and variant pricing. Merchants can also control product visibility for different customer groups.

Key features

• Wholesale customer groups
• Custom wholesale pricing
• Product-level pricing
• Collection-level pricing
• Variant pricing
• Wholesale discounts
• Product visibility controls
• Wholesale ordering workflows
• Customer management

This makes it particularly useful for brands where wholesale pricing isn't simply a single percentage discount across the entire catalog.

Pricing

Wholesale Gorilla starts at approximately $34.95/month, with a free trial available.

Who should choose Wholesale Gorilla?

It can be a good fit for merchants that already have an established wholesale channel, need multiple pricing levels, want different prices for products or collections, need to control product visibility, and want to add wholesale functionality to an existing Shopify storefront.

Our verdict: Wholesale Gorilla is a mature option for merchants that want a dedicated wholesale pricing solution with established workflows.

Also read: 11 Wholesale Gorilla Alternatives for Shopify B2B Pricing

5. B2B Wholesale Hub — Best for Straightforward Wholesale Management

Best for: Shopify merchants looking for straightforward customer-group-based wholesale pricing.

B2B Wholesale Hub is built around a relatively simple concept: organize customers into wholesale groups and show those customers the appropriate pricing and purchasing experience.

This makes it particularly useful for merchants that don't want their wholesale setup to become overly complicated.

Key features

• Wholesale customer groups
• Custom pricing
• Tiered pricing
• Volume discounts
• Minimum order requirements
• Product locking
• Quick Order
• Wholesale registration forms
• Net terms
• Multi-currency
• Shopify Markets
• Shopify POS

The app can be used to operate B2B and retail sales from the same Shopify store, allowing merchants to maintain their retail storefront while providing different pricing and ordering rules to wholesale buyers.

Pricing

B2B Wholesale Hub starts at approximately $39/month, with higher-tier plans available for additional functionality.

Who should choose B2B Wholesale Hub?

It's worth considering if you want tag or customer-group-based pricing, volume discounts, quick ordering, wholesale registration, order minimums, a relatively straightforward wholesale workflow, and Shopify POS support.

Our verdict: B2B Wholesale Hub is a good fit for merchants that want established wholesale functionality without building a completely separate B2B storefront.

6. SparkLayer B2B & Wholesale — Best for Advanced B2B Buying Experiences

Best for: Larger B2B operations that need a sophisticated wholesale purchasing experience.

SparkLayer takes a broader approach to B2B than a traditional wholesale pricing app.

Rather than focusing primarily on changing prices for wholesale customers, SparkLayer provides a more extensive B2B buying experience with tools for price lists, self-service ordering, sales representatives, and other wholesale workflows.

Key features

• B2B price lists
• Self-service wholesale ordering
• Sales representative tools
• B2B customer experiences
• Advanced wholesale workflows
• Multiple price lists
• Account management
• B2B purchasing functionality

For merchants that operate both wholesale and retail from one storefront, SparkLayer also offers B2B catalog controls for hiding products and collections from specific customer groups.

Who should choose SparkLayer?

SparkLayer is particularly relevant for businesses where wholesale is a major part of the company's revenue and operations. For example:

• Manufacturers
• Distributors
• Brands with large retailer networks
• Businesses with dedicated sales representatives
• Companies with complex B2B purchasing processes

The trade-off is that a sophisticated B2B experience can introduce more complexity than a merchant needs if the primary requirement is simply different prices for wholesale customers.

Our verdict: SparkLayer is a strong option for sophisticated B2B organizations that need a dedicated wholesale buying experience and sales functionality.

Also read: 7 SparkLayer Alternatives for Shopify Brands Running B2B and Retail Together

Which BSS alternative is right for your Shopify store?

Choosing a B2B wholesale app ultimately comes down to how your business sells.

Choose BMT B2B Wholesale Pricing if:

• You want B2B and B2C in one Shopify store
• You need customer-specific pricing
• You want volume or tiered pricing
• You need advanced wholesale pricing rules
• You want to exclude customers from specific pricing rules
• You want to exclude products or collections from specific pricing rules
• You need wholesale registration and approval
• You want to hide prices from retail visitors
• You need minimum or maximum order limits
• You want Net 15/30/45 payment terms
• You need CSV/XLSX bulk pricing uploads
• You sell internationally
• You want a free or affordable starting plan

Choose Wholesale – All in One if:

• You want multiple wholesale features in one app
• You need customer-group pricing
• You need quantity breaks
• You want quick ordering and reordering
• You need wholesale registration
• You want MOQ and order limits
• You need bulk imports

Choose Wholesale Pricing Discount B2B if:

• Pricing flexibility is your biggest priority
• You need customer-group discounts
• Quantity breaks are important
• You need variant-level pricing
• You want extensive pricing rules

Choose Wholesale Gorilla if:

• You already have an established wholesale business
• You need product, collection, and variant pricing
• Product visibility controls matter
• You want an established wholesale workflow

Choose B2B Wholesale Hub if:

• You prefer straightforward customer-group management
• You need wholesale pricing and volume discounts
• You want quick ordering
• You need registration and order minimums
• Shopify POS is important

Choose SparkLayer if:

• B2B is a major part of your business
• You have a dedicated wholesale sales team
• You need advanced B2B buying experiences
• You need sales-rep functionality
• You want sophisticated price-list management

Final verdict: What's the best BSS alternative?

There isn't one B2B wholesale app that works for every Shopify business.

If you want an extensive all-in-one wholesale toolkit, Wholesale – All in One is worth considering.

If pricing flexibility is your biggest priority, Wholesale Pricing Discount B2B provides a strong set of pricing controls.

For established wholesale operations, Wholesale Gorilla remains an option, while B2B Wholesale Hub is a straightforward choice for customer-group-based wholesale.

And if you're running a sophisticated B2B operation with sales teams and advanced purchasing workflows, SparkLayer may be the better fit.

But for Shopify brands focused on running B2B and retail together in one storefront, our top recommendation is BMT B2B Wholesale Pricing.

BMT brings together customer-specific pricing, volume and tiered discounts, advanced wholesale pricing rules, customer and product exclusions, wholesale registration, customer approval, hidden prices, B2B login, order limits, payment terms, multi-currency pricing, Shopify Markets, bulk uploads, and quick ordering.

The goal is simple:

One store. One catalog. One inventory. Two customer types.

Retail customers can continue shopping normally, while approved B2B customers get the pricing, access controls, and purchasing experience designed for them.

And when your wholesale pricing gets more complicated, BMT gives you the control to determine exactly which customers, products, and collections a pricing rule should — or shouldn't — apply to.

If that's what you're trying to build, BMT B2B Wholesale Pricing is the BSS alternative we'd recommend trying first.

Try BMT B2B Wholesale Pricing Free on Shopify