7 “SAMI B2B Wholesale Pricing” Alternatives for Shopify Brands Running B2B and Retail Together

Running B2B and retail from the same Shopify store sounds straightforward — until you need to manage different prices, customer groups, volume discounts, wholesale approvals, order limits, payment terms, and product access without disrupting your DTC experience.

That is exactly where wholesale apps come in.

SAMI B2B Wholesale Pricing is a popular Shopify solution for merchants that want to sell B2B and retail from one store. It supports custom pricing by customer, product, variant, market, or quantity, along with volume discounts, registration forms, quick ordering, tax controls, net terms, shipping rules, order limits, and Shopify POS.

But SAMI isn't the only option.

Different Shopify brands have different wholesale requirements. A small brand may simply need customer-specific pricing, while a growing distributor may need advanced pricing rules, multiple price lists, quick ordering, payment terms, or a full B2B portal.

In this guide, we'll look at 7 SAMI B2B Wholesale Pricing alternatives for Shopify brands running B2B and retail together.

Quick comparison: 7 SAMI alternatives

Pricing and features can change. Check each Shopify App Store listing for the latest plan details.

1. BMT B2B Wholesale Pricing — Best Overall SAMI Alternative

Best for: Shopify brands that want to run B2B and retail together in one storefront.

If you're looking for a SAMI alternative that combines wholesale pricing, customer management, advanced pricing rules, access controls, order management, and payment terms, BMT B2B Wholesale Pricing is our top choice.

BMT is built around a simple model: one store, one catalog, one inventory, two customer types.

Retail customers can continue shopping normally, while approved wholesale customers can see their own pricing and purchasing rules.

Key features

• Customer-specific wholesale pricing
• Percentage-based discounts
• Volume and tiered pricing
• Advanced wholesale pricing rules
• Customer exclusions by tag
• Specific customer exclusions
• Product exclusions
• Collection exclusions
• Wholesale registration forms
• Customer approval workflows
• Customer tagging
• Hide price and B2B login
• Password-protected pages
• Minimum and maximum order limits
• Quick Order page
• CSV/XLSX bulk pricing uploads
• Multi-currency wholesale pricing
• Shopify Markets
• Custom shipping rates
• Net 15/30/45/60 payment terms
• Payment method controls

BMT currently has a free plan, while paid plans start at $9.99/month. Higher plans add unlimited pricing rules, bulk uploads, order limits, multi-currency, Markets, payment terms, custom shipping, payment-method controls, and quick ordering.

Advanced wholesale pricing rules

One of BMT's strongest capabilities is its advanced pricing rule configuration.

A wholesale rule doesn't have to apply universally to everyone who matches a customer group. Merchants can define who should receive the rule and then exclude customers, products, or collections where necessary.

For example, you could create a 20% wholesale discount for customers tagged "wholesale", then exclude:

• A particular customer
• Customers with a specific tag
• A specific product
• An entire collection

This becomes particularly useful when different customers have negotiated pricing or when some products have different margins. For example:

• Wholesale customer → 20% discount
• Wholesale customer + 50 units → additional volume discount
• VIP customer → excluded from general wholesale rule
• Premium collection → excluded from discount

This gives merchants significantly more control over how wholesale pricing rules are applied.

Why BMT stands out

BMT isn't limited to just wholesale discounts. It brings together advanced pricing, customer onboarding, price hiding, ordering controls, and payment terms in a single Shopify app.

It's also designed for merchants that don't want to move to Shopify Plus simply to introduce B2B functionality.

Our verdict: For Shopify brands that want a flexible way to run B2B and retail together in one storefront, BMT is our #1 SAMI alternative.

Try BMT B2B Wholesale Pricing on Shopify

2. BSS B2B Wholesale Pricing — Best for Comprehensive B2B Operations

Best for: Merchants that need a broad B2B feature set and more advanced operational controls.

BSS B2B Wholesale Pricing is designed as an all-in-one B2B solution for Shopify merchants managing wholesale and hybrid B2B/DTC stores.

The app supports custom pricing, volume discounts, price lists, customer groups, registration and approval workflows, order limits, quantity rules, net terms, tax controls, APIs, and Shopify POS.

Key features

• Customer-specific pricing
• B2B price lists
• Volume discounts
• Tiered pricing
• Customer groups
• Wholesale registration forms
• Multi-step registration
• Customer approval
• Automatic customer tagging
• Minimum order quantities
• Order limits
• Net payment terms
• Tax controls
• Multi-currency
• Shopify POS
• Public APIs
• Bulk pricing management

Pricing

BSS offers a free plan, with paid plans available for merchants that need more advanced B2B functionality.

Who should choose BSS?

BSS is particularly relevant if you have multiple customer groups, complex wholesale price lists, tax-exempt customers, net payment requirements, large B2B catalogs, POS requirements, or integration and API requirements.

Our verdict: BSS is a strong alternative for merchants looking for a comprehensive B2B platform rather than a simple wholesale discount app.

3. Wholesale – All in One — Best for an All-in-One Wholesale Suite

Best for: Merchants that want a broad collection of wholesale tools in one application.

Wholesale – All in One is designed for Shopify merchants selling to both wholesale and retail customers.

The app allows merchants to create separate price lists, discounts, and quantity-based pricing for different customer groups. It also provides additional wholesale tools such as MOQ, quick ordering, reordering, bulk imports, and login-to-view-price functionality.

Key features

• Customer-group pricing
• Custom pricing
• Percentage discounts
• Fixed-price discounts
• Product and collection pricing
• Quantity breaks
• Volume pricing
• Minimum/maximum order limits
• Wholesale shipping
• Wholesale signup forms
• Customer approval
• Net terms
• Quick Order Form
• Re-Order Form
• MOQ
• Bulk import
• Login to view prices
• Shopify POS

Pricing

The app currently starts at $24/month, with a free trial available. Some features are offered through optional paid add-ons depending on the plan.

Who should choose Wholesale – All in One?

It's worth considering if you want multiple wholesale tools in one app, customer-group pricing, quantity breaks, quick ordering, reordering, wholesale registration, MOQ controls, and bulk pricing imports.

Our verdict: A good choice for merchants looking for a broad wholesale toolkit with optional add-ons.

4. Wholesale Pricing Discount B2B — Best for Flexible Wholesale Pricing

Best for: Merchants that prioritize flexible pricing and quantity-based discounts.

Wholesale Pricing Discount B2B from Wholesale Helper focuses heavily on giving merchants control over wholesale pricing while keeping their retail pricing intact.

It supports custom prices, quantity breaks, tiered pricing, wholesale shipping, registration forms, net payment terms, Shopify Markets, VAT controls, and multi-currency. It can also support B2B and B2C together in one store or a dedicated wholesale storefront.

Key features

• Customer-group pricing
• Custom pricing
• Variant-level pricing
• Quantity breaks
• Tiered pricing
• Volume discounts
• Wholesale registration
• Wholesale shipping
• Net payment terms
• Shopify Markets
• VAT controls
• Multi-currency
• Shopify POS

Pricing

Plans currently start at $24.99/month, with a free trial available.

Who should choose Wholesale Pricing Discount B2B?

It's a good fit if you need customer-specific pricing, variant-level pricing, tiered discounts, quantity breaks, wholesale shipping, international wholesale pricing, and net terms.

Our verdict: A strong choice for merchants whose wholesale strategy revolves around flexible pricing and quantity-based discounts.

5. Wholesale Gorilla — Best for Established Wholesale Workflows

Best for: Established Shopify brands that want a dedicated wholesale pricing solution.

Wholesale Gorilla is one of the more established wholesale apps in the Shopify ecosystem.

Its core functionality focuses on letting merchants create separate pricing for B2B customers while maintaining their regular retail storefront. Merchants can configure pricing across the store, collections, products, and variants, as well as control which products wholesale and retail customers can see.

Key features

• Unlimited price rules
• Customer price groups
• Product pricing
• Collection pricing
• Variant pricing
• Registration forms
• Manual orders
• Quick Order Form
• Wholesale shipping
• Net terms
• Product hiding
• Order limits
• CSV price upload
• Volume discounts
• Store/page locks
• Advanced product-lock rules

Pricing

Wholesale Gorilla starts at $34.95/month. Higher plans add capabilities such as Quick Order, shipping rules, net terms, order limits, volume discounts, and advanced product locks.

Who should choose Wholesale Gorilla?

It can be a good fit for established wholesale businesses, brands with multiple wholesale customer groups, stores needing product-level pricing, merchants requiring product visibility controls, and businesses with more traditional wholesale workflows.

Our verdict: A mature option for merchants that want an established wholesale pricing and customer-group workflow.

6. B2B Wholesale Hub — Best for Simple Customer-Group Wholesale

Best for: Merchants looking for a straightforward way to offer wholesale pricing to tagged customers.

B2B Wholesale Hub, formerly Wholesale Club, takes a relatively simple approach to B2B pricing.

Tag customers into a wholesale group, assign discounts or custom prices, and the appropriate wholesale pricing can appear automatically for those customers while retail customers continue seeing retail pricing.

Key features

• Customer groups
• Custom pricing
• Tiered pricing
• Volume discounts
• Variant-level pricing
• Order minimums
• Product locking
• Quick Order Form
• Bulk ordering
• Registration forms
• Net 15/30 terms
• Multi-currency
• Shopify Markets
• Shopify POS

Pricing

B2B Wholesale Hub starts at $39/month. Higher plans add custom variant pricing, net terms, volume discounts, and order minimums.

Who should choose B2B Wholesale Hub?

It's a good option if you want simple customer tagging, customer-group pricing, volume discounts, quick ordering, order minimums, product locking, and POS support.

Our verdict: A straightforward solution for merchants that want customer-tag-based wholesale pricing without a complicated B2B setup.

7. SparkLayer B2B & Wholesale — Best for Advanced B2B Buying Experiences

Best for: Brands with sophisticated wholesale operations, sales teams, and B2B buyers.

SparkLayer takes a broader approach to B2B than a traditional wholesale pricing app.

It focuses on creating a dedicated B2B buying experience, including self-service ordering, sales agent functionality, price lists, B2B discounts, and more advanced workflows. Its paid plans include unlimited B2B price lists and Sales Rep Portal functionality.

Key features

• B2B price lists
• Sales Rep Portal
• Self-service ordering
• Volume price breaks
• B2B discounts
• Registration and approval
• Net payment terms
• Company users
• B2B shipping
• Invoicing
• Advanced discounts
• Stock location support
• Quoting
• Xero integration
• QuickBooks Online integration
• API access
• Workflow automations

SparkLayer also has a separate B2B Catalogs solution for controlling product and collection visibility between B2B and retail customers.

Pricing

SparkLayer currently offers a free Basic plan. Paid plans start at $49/month, with higher tiers at $149/month and $299/month for additional sales, invoicing, quoting, integrations, and API capabilities.

Who should choose SparkLayer?

SparkLayer is particularly suitable for manufacturers, distributors, large wholesale brands, businesses with sales representatives, companies with complex B2B buying processes, and brands needing quoting and ERP/accounting integrations.

Our verdict: One of the stronger options for brands that need a full B2B buying experience rather than simply wholesale pricing.

Which SAMI alternative is right for your Shopify store?

The right alternative depends on how your B2B business operates.

Choose BMT B2B Wholesale Pricing if:

• You want B2B and B2C in one Shopify store
• You need customer-specific wholesale pricing
• You need advanced pricing rules
• You need to exclude specific customers from pricing rules
• You need to exclude products or collections from pricing rules
• You want volume and tiered pricing
• You need wholesale registration and approval
• You want to hide prices from retail visitors
• You need minimum or maximum order limits
• You need Net 15/30/45/60 payment terms
• You need CSV/XLSX bulk pricing uploads
• You sell internationally
• You want a free or affordable starting plan

Choose BSS B2B Wholesale Pricing if:

• You need a broad B2B feature set
• You have complex price lists
• You need tax controls
• You need advanced registration workflows
• You need APIs
• You need Shopify POS
• You have larger B2B catalogs

Choose Wholesale – All in One if:

• You want several wholesale features in one app
• You need quantity breaks
• You need MOQ
• You want quick ordering and reordering
• You need bulk imports
• You need wholesale signup forms

Choose Wholesale Pricing Discount B2B if:

• Flexible pricing is your biggest priority
• You need variant-level pricing
• Quantity breaks are important
• You need tiered discounts
• You need Shopify Markets and multi-currency

Choose Wholesale Gorilla if:

• You have an established wholesale operation
• You need multiple price groups
• You need product/collection/variant pricing
• You need product locking
• You want a mature wholesale workflow

Choose B2B Wholesale Hub if:

• You prefer customer-tag-based pricing
• You need volume discounts
• You want Quick Order
• You need order minimums
• Shopify POS is important

Choose SparkLayer if:

• B2B is a major revenue channel
• You have a dedicated wholesale sales team
• You need sales-rep functionality
• You need quoting
• You need advanced price-list management
• You need accounting/ERP integrations

Final verdict: What's the best SAMI alternative?

SAMI is a strong Shopify wholesale app, particularly for merchants looking for customer-specific pricing, volume discounts, registration, quick ordering, tax controls, and net terms.

But the best alternative depends on the complexity of your wholesale business.

• BSS is worth considering for broader B2B operations and advanced controls.
• Wholesale – All in One is a good fit for merchants wanting an extensive collection of wholesale tools.
• Wholesale Pricing Discount B2B is strong when flexible pricing and quantity breaks are the priority.
• Wholesale Gorilla is an established option for traditional wholesale workflows.
• B2B Wholesale Hub works well for straightforward customer-group-based wholesale.
• SparkLayer is better suited to businesses that need a sophisticated B2B portal and sales-rep workflows.

But for Shopify brands that want to run B2B and retail together in one storefront, our top recommendation is BMT B2B Wholesale Pricing.

BMT combines customer-specific pricing, volume and tiered discounts, advanced wholesale pricing rules, customer and product exclusions, wholesale registration, customer approval, hidden prices, B2B login, order limits, payment terms, multi-currency pricing, Shopify Markets, bulk uploads, and quick ordering.

The biggest advantage is control. You can create a wholesale pricing rule for a particular customer group and then decide exactly which customers, products, or collections should be excluded from that rule.

That matters when you're managing negotiated pricing, different margins, VIP customers, special products, or multiple wholesale segments.

And the model remains simple: one store, one catalog, one inventory, two customer types. Retail customers get the normal shopping experience. Approved B2B customers get their own pricing, discounts, access controls, ordering rules, and payment terms.

If that's the Shopify B2B model you're building, BMT B2B Wholesale Pricing is the SAMI alternative we'd recommend trying first.

Try BMT B2B Wholesale Pricing Free on Shopify