Introducing Page Lock & Hide Price — Built for the Future of Shopify Customer Accounts

The way customers authenticate and interact with Shopify stores is undergoing a fundamental shift. With Shopify transitioning away from legacy customer accounts and password-based login systems, merchants — especially those operating in B2B and wholesale — must rethink how they manage access, pricing visibility, and customer segmentation.

To help you stay ahead of this change, we're excited to introduce:

Page Lock & Hide Price — a modern access control solution designed for Shopify's new customer account framework.

Why This Feature Matters Now

For years, Shopify merchants relied on legacy customer accounts with password-based login to manage:

• Wholesale-only access
• Pricing visibility restrictions
• Segmented buying experiences

This approach enabled a simple but effective model: "Login to view prices or place orders."

However, Shopify is now deprecating legacy customer accounts and replacing them with a passwordless login experience (OTP-based authentication).

What's Changing?

• Customers no longer use passwords to log in
• Authentication is handled via secure one-time codes (OTP)
• The traditional login-dependent logic becomes limited and less reliable

What This Means for Your Store

• Existing "login-to-view-price" setups may no longer behave as expected
• Access control tied purely to login status is no longer sufficient
• There is an increased risk of unintended price visibility and margin exposure

In this new environment, merchants need more intelligent and flexible access control mechanisms — not just login gates.

A Smarter Approach to Access Control

The future of B2B commerce on Shopify requires moving beyond binary login logic to rule-based visibility and control.

Page Lock & Hide Price is designed precisely for this shift.

Instead of relying solely on whether a user is logged in, you can now define who sees what — based on multiple conditions and customer attributes.

1. Granular Store-Level Locking

Control access across your entire storefront with precision. You can create locks for:

• Individual products
• Entire collections
• Specific pages (e.g., wholesale catalogs or pricing pages)
• The full store experience

This enables you to build exclusive, members-only or wholesale-only environments without relying on outdated authentication flows.

2. Advanced Price & Cart Visibility Control

Protect your pricing strategy by controlling exactly when and to whom pricing is displayed.

• Hide product prices for non-qualified visitors
• Disable or hide "Add to Cart" functionality
• Replace pricing with custom messages such as "Login to view wholesale pricing" or "Apply for access"

This ensures that only approved and relevant customers can engage with your pricing and purchasing flows.

3. Rule-Based Access (Beyond Login Status)

Move from basic authentication to intelligent segmentation. Apply rules based on:

• Customer login status
• Customer tags (e.g., wholesalers, distributors, VIP buyers)
• Specific customer groups or segments

This allows you to create highly tailored buying experiences while maintaining strict control over visibility.

4. Fully Compatible with Shopify's New Customer Accounts

Page Lock & Hide Price is built to align with Shopify's evolving ecosystem.

• Works seamlessly with passwordless (OTP-based) login
• Compatible with Shopify's new customer account architecture
• Does not depend on deprecated legacy systems

This ensures your store remains stable, scalable, and future-proof.

5. Designed for Global B2B Operations

Whether you're scaling domestically or internationally, the feature supports:

• Multi-market storefronts
• Multi-currency environments
• Large and complex wholesale operations

At the same time, it helps protect margins by preventing unauthorized access to sensitive pricing.

Business Impact: What This Means for You

By implementing Page Lock & Hide Price, you gain:

• Stronger pricing control — eliminate unintended exposure
• Improved customer segmentation — deliver personalized experiences
• Enhanced exclusivity — create premium or wholesale-only environments
• Future readiness — stay aligned with Shopify's platform changes

Preparing for Shopify's Transition

Shopify has already initiated the transition away from legacy customer accounts, and support will continue to diminish over time.

For merchants still relying on older login-based mechanisms, this introduces both:

• Operational risk
• Experience inconsistencies

Adapting early ensures a smoother transition and avoids disruption to your B2B workflows.

Final Thoughts

The move to passwordless authentication is not just a technical upgrade — it represents a broader evolution in how customer access and identity are managed on Shopify.

For B2B and wholesale merchants, this shift requires rethinking access control from the ground up.

Page Lock & Hide Price empowers you to make that transition with confidence — giving you precise control, flexibility, and long-term scalability.

Take full control of your storefront visibility and deliver a seamless, secure B2B experience — built for Shopify's future.