Why BMT B2B Wholesale Pricing App Is Perfect for D2C Brands Expanding Into Wholesale

For many D2C brands on Shopify, wholesale is the next natural growth step. After building a strong direct-to-consumer business, brands often want to sell to retailers, distributors, and bulk buyers.

However, launching wholesale introduces a new challenge: How do you offer wholesale pricing without disrupting your existing retail store?

This is exactly where the BMT B2B Wholesale Pricing App becomes powerful.

Instead of creating a separate wholesale store or relying on marketplaces, BMT allows brands to run B2B wholesale directly on top of their existing Shopify storefront — while keeping complete control over pricing, customers, and margins.

The Challenge D2C Brands Face When Starting Wholesale

When D2C brands decide to sell wholesale, they typically face three options:

• Create a separate wholesale store
• Sell through a wholesale marketplace like Faire
• Add wholesale capabilities to their existing Shopify store

Marketplaces like Faire connect brands with independent retailers worldwide and sync inventory with Shopify, making it easy to start selling wholesale quickly.

However, this approach comes with trade-offs:

• Marketplace commissions (often around 15% per order)
• Limited control over branding and customer relationships
• Pricing and margin pressure
• Dependence on marketplace discovery

Many brands eventually realize they need their own wholesale infrastructure, not just a marketplace channel. That's where a flexible wholesale app becomes essential.

Run Wholesale and Retail From the Same Store

The BMT B2B Wholesale Pricing App allows Shopify merchants to layer wholesale functionality directly on top of their existing retail store.

This means brands can:

• Keep one storefront
• Maintain one product catalog
• Manage one inventory system
• Serve both retail and wholesale buyers

Shopify itself encourages this unified model because B2B and D2C operations can be managed from a single platform with different pricing rules and customer experiences.

With BMT, the same product can automatically show:

• Retail price for normal customers
• Wholesale pricing for approved buyers

No duplicate stores. No duplicate inventory.

Built for Flexible Wholesale Pricing

Wholesale pricing is rarely simple. Different buyers often require different terms. BMT gives merchants full flexibility to configure pricing structures.

Tiered and Volume Pricing

Offer better prices when buyers purchase larger quantities. For example:

• 10 units → 10% discount
• 50 units → 20% discount
• 100 units → 30% discount

This encourages larger order sizes and higher average order value.

Customer-Specific Pricing

Not all wholesale buyers are the same. With BMT you can assign:

• Distributor pricing
• Retailer pricing
• VIP partner pricing
• Regional pricing

This allows brands to run sophisticated B2B pricing strategies without complexity.

Multi-Currency Wholesale With Shopify Markets

For brands selling internationally, BMT integrates with Shopify Markets to support multi-currency wholesale pricing. This means wholesale buyers in different countries see pricing in their local currency — automatically adjusted based on your market configuration.

Whether you're selling to retailers in the US, UK, EU, or Asia, BMT ensures your wholesale pricing works seamlessly across all Shopify Markets.

Product-Level or Collection-Level Pricing

Merchants can choose to apply wholesale pricing to specific products, entire collections, or certain customer segments. This provides full control over which products are available for wholesale and at what margin.

Protect Your Brand With Controlled Wholesale Access

Wholesale should not be visible to retail customers. BMT includes features designed specifically for B2B workflows:

• Wholesale registration forms
• Manual approval of wholesale accounts
• Login-to-view pricing
• Hidden prices for non-wholesale visitors

These capabilities ensure that only approved wholesale buyers can access special pricing, protecting brand positioning and margins.

Simplify Bulk Ordering for Retail Buyers

Wholesale buyers typically order large quantities across many SKUs. BMT improves the buying experience with features such as:

• Quick order forms
• Bulk ordering via CSV or Excel
• Minimum and maximum order limits
• Quantity increment rules

This allows retailers to place large orders quickly, reducing friction in the B2B purchasing process.

Why Many Brands Prefer BMT Over Wholesale Marketplaces

Marketplaces like Faire are great for discovering new retailers, but they are not always ideal as a brand's primary wholesale channel. Here's why many growing brands eventually move toward direct wholesale.

1. Keep Your Margins

Faire charges around 15% commission on marketplace orders, plus additional fees for new customer acquisition.

With BMT:

• No commission on orders
• Full margin control
• Direct revenue from wholesale customers

2. Own Your Customer Relationships

On marketplaces, the platform sits between you and the buyer. With BMT:

• Retailers buy directly from your store
• You build long-term relationships
• You own the customer data

This enables better retention and repeat orders.

3. Maintain Your Brand Experience

Marketplaces limit how much you can customize your brand presence. BMT allows brands to:

• Sell wholesale through their own website
• Maintain their brand identity
• Control the entire buyer experience

This is especially important for premium D2C brands.

4. No Platform Dependency

Marketplace traffic can fluctuate, and algorithms change. Running wholesale through your own store gives brands:

• Predictable revenue
• Stable wholesale relationships
• Independence from marketplace platforms

Sell Wholesale Globally With Shopify Markets

For D2C brands expanding internationally, BMT integrates with Shopify Markets to support multi-currency wholesale pricing. Wholesale buyers in different countries automatically see pricing in their local currency, ensuring a seamless global B2B experience.

This means a single Shopify store can serve retail customers in one market and wholesale buyers across multiple markets — all with localized pricing.

Perfect for Growing D2C Brands

The BMT B2B Wholesale Pricing App is ideal for brands that:

• Already run a Shopify D2C store
• Want to start wholesale quickly
• Need flexible pricing rules
• Want to avoid marketplace commissions
• Prefer to own their customer relationships
• Sell internationally and need multi-currency wholesale support

Instead of building a separate B2B platform, brands can activate wholesale within minutes on their existing Shopify store.

The Future of Wholesale Is Hybrid

Many successful brands now run both channels simultaneously:

• Marketplace wholesale for new buyer discovery
• Direct wholesale through Shopify for long-term relationships

The BMT B2B Wholesale Pricing App makes this hybrid strategy possible by turning your existing store into a fully functional wholesale platform.

If you're a Shopify D2C brand looking to expand into wholesale without adding complexity, BMT provides the fastest, most flexible way to launch B2B on top of your retail store.